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Satisficing, as a decision-making process, was a term first coined in 1956 by US scientist and Nobel laureate Herbert Simon. The general idea is that consumers facing a large number of choices will opt for something that is ‘good enough’ and that satisfies their main minimum needs instead of wasting too much time and energy on looking for what might objectively be the ‘best.’
However, satisficing, as a process, isn’t bulletproof. It’s not quite clear what a satisfactory result entails exactly. It’s also not clear how the end result differs from pursuing an optimal outcome. But broadly speaking, satisficers have an internal threshold in their minds that, once met, makes them choose something. Meanwhile, maximizers conduct an exhaustive search of options at a bigger cost.
When applied to your relationships, health, career, etc., satisficing can motivate you to invest in what’s necessary without waiting for the ‘perfect’ moment to do so. Doing even a bit of a good thing is far better than doing nothing, after all.
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